FullCalendar

The Event Promotion Service costs $19.95 per event, for the listing to be sent to as many places as appropriate, based on the type of event, its location, cost, nonprofit status, etc.

Can you invoice me?

We only accept payment online, by credit card or PayPal, using PayPal as our processor. You generally don't need a PayPal account to pay by credit card.

Can I pay with a credit card?

Yes, but only through PayPal. We cannot accept credit cards directly. You do not have to set up a PayPal account to pay with a credit card.

I have a question about how to pay for the event promotion service, or about a payment I've made.

Email us at support@fullcalendar.com or contact us and please indicate the event's title and date.

Event Promotion Service - Sending listings and getting published

So you guarantee my event will be listed in all these places?

Unfortunately, no. We just send/fax/post the listing, same as you would, and the various places decide what they're going to publish. If your events are normally listed in a particular place, it's reasonable to expect they would continue to be listed there. If you haven't submitted your listings to places where FullCalendar sends them, you can get an idea of how selective the places are by looking at how many and what types of events they currently list.

Will your service get me "pick of the day", reviews, and similar coverage?

No, typically not. Occasionally an editor will pick a calendar listing for more coverage, but to effectively pursue this type of coverage, you should use traditional PR methods, such as cultivating relationships with writers and editors, either through your own marketing efforts or using a publicist.

Can you send photos and artwork images with my event listings?

Not yet. Currently we cannot support sending images of any sort, but we are working on adding this capability.

Can you tell me exactly where and when you sent my event listings?

Yes, you can see where and when your event was sent by clicking the "View posting status" link on the same line as the event, on the Event List page.

I'd like to know where you'd post my event, ideally before paying. Is that possible?

Yes. Just enter the event details on the website, and when you get to the payment page, instead of paying, select the option to request a list of places where your event would be sent (below the payment options). Within 3 days you'll be sent a list of places, and you can decide at that time whether to proceed.

I'd like to suggest a new place for you to send listings - how?

Great! We'd love to hear about it. Either email us at support@fullcalendar.com or contact us, and let us know how to find it, ideally through its website.

Can you tell me where my event listing appears?

Unfortunately, we do not provide this service, sometimes known as a clipping service. We tried this early on, and it would have required us to raise the price significantly and almost none of our customers cared that much about it. You can always check the places yourself, using the list of where the listing was sent.

How many times can you and do you send out each listing?

We only send out listings once. For most places, that's enough, since they only display the event according to its date. For email lists, we only send once to avoid inundating the lists. You are of course free to email the event listing on your own.

How often is your contact list updated?

Each event submission is monitored by a human, and when an email bounces or a web page doesn't work, we flag it and figure out the situation: eg, if it's a temporary problem, there's a new editor, a website has changed, etc. We address the problem quickly, the same day if possible, and resubmit the event listing.

How do I know for sure that the event listings have gone out?

FullCalendar is bcc'd on every email and fax that is sent out, and we save the copies for 6 months. We can show you those if you'd like. You can also see your listing on many websites. Where your event is submitted to a website but not listed, we don't have an easy answer for you, but if you're really concerned you and we can follow up with the website in question to confirm the listing was submitted.

Does FullCalendar work with events with the location TBA (to be announced), either because I don't know it yet or it will only be announced to those who sign up?

Many publications will not list events with unknown locations. If you don't know your location yet, it's best to wait to post the event until you do.

If you only know the building, but not the room number, that should be enough for the listing (especially if there are signs at the event, directing people to the right room).

If you want to announce the specific address only after attendees sign up, please enter the location's city, which will help papers and websites accept the listing better (they want to know if the event is in their circulation area).

If you ask us to send another round of listings once you know where the event is, this is considered an event change, with a $19.95 fee (in addition to the original round). Go to the Your Event List page and click "Change event details" on the same line as the original event listing. You'll create a new event, where you can make the changes, and submit in the same way as a normal event submission.

Can you post an event before the event's website is ready?

We strongly advise against posting a website URL that isn't ready yet. Some papers and websites check every link to maintain the quality of their calendar listings, and discard events that are incomplete. In addition, potential attendees trying to see more event information will be confused and less likely to attend an event where the website is down or doesn't mention the specific event. It's better not to mention a website than to mention one that's under construction or doesn't refer to your event.

How does this service work with ongoing weekly events?

Unfortunately, most places that list events do not have "ongoing events" sections, so you'd need to enter a separate event submission, with a specific date, for each round of listings. You can mention the other dates, or the weekly schedule, in the alternate date text or event description fields, though, as some publications may pick that up and run it weekly or in their "ongoing" sections anyway. We only send/post one set of event listings per event submission.

Will the press and the public contact FullCalendar or me?

Usually anyone who sees your listing will use the contact information you entered for the listing. Occasionally someone contacts FullCalendar, and we forward any inquiries from the press to the email address entered when you signed up for the account. We forward inquiries from the public to the public email address on the event where possible, and if there's no public email address, we forward it to the email address on the FullCalendar account.

Event Promotion Service - Timing

When will my event listings appear?

Some of your listings will appear within 2 days of entering the event, on websites that list events with a quick turnaround. However, many papers and websites only display the events shortly before they occur, say, on a Monday for just that week. Events are posted to any email lists that are appropriate about 5-10 days before the event, unless you request otherwise, on page 3 of the event submission process, "Enter any special instructions", in the first section, called "Date to send to short leadtime places".

How far in advance of the event do you send out the listings?

For places that list events according to their date ("long lead time places"), like papers and many websites, we send the listings within a couple days of your confirming the event on the FullCalendar website. For places where the event is posted as soon as we send it ("short lead time places"), we send it about a week before the event. If you'd like to change the date the listing is sent to the short lead time places, you can do so on page 3 of the event submission process, "Enter any special instructions", in the first section, called "Date to send to short lead time places".

How far in advance should I enter the event into FullCalendar? There is only 1 (or 2, or 3) week before the event happens - will your service work?

Four or more weeks lead time is ideal. Three weeks lead time is usually okay, although you may miss a few deadlines. Two weeks lead time is often okay, but you will miss many deadlines for paper publications and some online publications. One week lead time is enough to get your event into some online calendars and maybe some email lists, but that's it. We are happy to accept your event with as little as 4 days lead time, but want you to understand that as time goes by we can provide less and less service.

My event is less than a week away - will this work?

We can send an event listing to some websites and email lists with two business days notice, and it will be posted to their readers almost instantly. But usually attendees need a little advance notice to decide whether they'll attend, so you many not see additional attendees with such short notice. For example, you may see a good number of attendees for a free event of broad interest, but not for a moderately expensive event that's more specialized.

Can I enter an event a few months in advance?

You can enter an event up to a year in advance, but once you commit the event by paying, any changes will incur a change fee. Most listings will be sent about 2 months in advance, to help ensure they don't fall between the cracks as listing places change editors.

My event has an early bird registration date a few weeks before the event - can you send it before then?

Yes, just enter when you'd like the listing sent out, on page 3 of the event submission process, "Enter any special instruction", in the first section, called "Date to send to short leadtime places".

Event Promotion Service - Special situations

My event is at a private home or other private venue - do I have to give the address?

You may enter "Private venue" as the venue name, and either the cross streets or something like "Specific address to be provided after registration" as the address. However, the specific city name is required, so that listing places know the event is within their circulation area.

What if I change the event information (venue, time, etc.) or cancel the event?

If you'd like to send out another round of listings with the change, with a $19.95 fee (in addition to the original round), go to the Your Event List page and click "Change event details" on the same line as the original event listing. You'll create a new event, where you can make the changes, and submit in the same way as a normal event submission. However, if your changes are relatively minor, you may just want to communicate the change on your website, or to the people who register or buy tickets for the event.

Rats, I discovered a typo after paying for the event - what can I do?

If it's not a big typo, contact us at support@fullcalendar.com and we'll try to make the change on the listings that haven't been sent out yet (no guarantees though). If you'd like a correction to the listings that have gone out, there will be a $19.95 charge to re-send the listings. To do this, go to the Your Event List page and click "Change event details" on the same line as the original event listing. You'll create a new event, where you can make the changes, and submit in the same way as a normal event submission.

Can I use italics, bold, or html in my event listing?

Unfortunately, no. The vast majority of places we send to do not accept html. Our emails are sent in plain text format to maximize deliverability, and plain text emails are specifically requested by many places. We'd like to be able to offer the ability to post listings with html to the few places that accept it, so stay tuned.

Can I send a different listing for one specific calendar?

The FullCalendar Event Promotion service is designed for efficiency, and unfortunately we can't send a completely different listing to one specific place. If you'd like to send it directly yourself, just let us know not to send it there, on page 3 of the event submission process, "Enter any special instructions". If you'd just like to send a discount to a certain listing place, we can accommodate that; just enter the name and URL of the place, and what the different cost line is, also on page 3 of the event submission process, "Enter any special instructions". You can set up these instructions for all events from a particular organization, or just one event.

I'm willing to pay more to get more exposure for this event - any suggestions?

If we know of other publications in your area where you can advertise your event for a fee, they are listed in the Fee-Based Promotions section, on the navigation bar once you sign in to the Event Promotion Service.

Directory of organizations and venues

How can I submit my organization for your directory?

Just email the information you'd like listed (name, city, website URL, and any other information you'd like included) to support@fullcalendar.com, or submit it here, and it will be included within a few days.

How can I correct information about an organization?

We appreciate any help or tipoffs you give us. Send us a correction.

Your information

How do I change my username, password or email address?

Go to the main help page and select "Change user information". You'll have to enter your current username and password.

How do I sign out or log off? Should I?

To sign out, click "sign out" in the upper righthand corner of each page. You will need to sign into the Event Promotion Service every time you visit. Be sure to do this when you're using a public computer, or on any computer where you don't want others to access your account. Alternatively, you can remain signed in to the Event Promotion Service and Directory between visits for your convenience.

Do I need to accept cookies?

You need to accept temporary (per-session) cookies for the site to function, but not cookies that are stored on your computer. If you accept cookies stored on your computer, you won't have to sign in each time you visit FullCalendar.

What's your privacy policy?

Our privacy policy is here.

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