Deb Shadovitz organizes, among other things, MacGathering and MacDayLA, techfests focused on Mac products and technology in Southern California. She’s been doing it for quite a while, and is interviewed here by Andrew Warner, the founder of Mixergy, which hosts a variety of tech and business networking events in the LA area. Deb shares her expertise creating and running large expos and one-day conferences, including designing the content, signing up sponsors, and getting the word out (including using FullCalendar!).
http://blog.mixergy.com/learning-to-organize-a-conference-deborah-shadovitz-interview/